As an industry leader in anti-fatigue mats, AcroMat delivers high-quality solutions to a wide range of industries, including manufacturing, food processing, cleanrooms and retail. Known for durability and long-term performance, one of their key differentiators is the ability to custom manufacture mats to fit any size, space or configuration. Despite the strength of their product offering and exceptional customer service, AcroMat’s existing identity did not reflect those qualities or support their ambitions for growth.
Beginning with a new logo and expanding into a complete visual system, the rebrand extended across updated messaging and a flexible suite of sales and marketing collateral. The resulting identity elevates the brand to match the caliber of its products—grounded in quality, customization and service, while maintaining a tone that feels technical, industrious and straightforward. The rebrand culminated in a fully reimagined website, starting with a simplified site structure, and ending with the launch of a custom Shopify build.
Logo | Visual Identity System | Brand Collateral | Website
Work completed at Kick — Web design support and full development by Kyle Loaney, copy written by Kristin Pladson
