Known for their iconic insulated water bottles, Hydro Flask expanded their product offering with the introduction of ‘Outdoor Kitchen’—a collection of high-quality dining ware designed for everything from backyard barbecues to car camping. Built with the same durability, materials and design sensibility as their core products, the line brings Hydro Flask’s trusted performance into shared, outdoor dining experiences.
With a wide range of product types, the packaging needed to be functional, cohesive and sustainable, all while clearly showcasing each item. Beginning with structural exploration, early concepts helped inform the final direction in collaboration with a third-party package engineering team. The 2nd phase, graphics, needed to align with existing Hydro Flask packaging, while still creating a distinct identity for Outdoor Kitchen. The clean, flexible system merchandises seamlessly as a unified sub-brand across the variety of stickers, hang cards, belly bands and hang tags that it’s applied to.
Packaging Design System | Packaging Structure
Work completed at Capsule — Structure concepted in collaboration with Michelle Bowitz
